IS DIGITAL MARKETING A GOOD CAREER OPTION IN 2025?

In today’s hyperconnected world, where every business — big or small — is going online, digital marketing has emerged as one of the most in-demand and future-proof career paths. But is digital marketing still a good career option in 2025? The short answer: Absolutely, yes. With businesses shifting more of their budget towards digital channe

Data is the fuel guiding business decisions particularly in marketing in 2025; it is no longer merely a result of digital activity. Businesses are no longer depending on gut feelings or conjecture as customer behaviour changes continually. To forecast trends, maximize campaigns, analyse consumer journeys, and propel marketing success like never bef